This project has been rolled out to include a promotional poster, Calendar for the 2016 screenings and promotional video. The concept was based around and created from running old 32mm film reel through a light box. 

The promotional video designed to play on the screens inside and around ACMI. The clip features the films directed by Michelangelo Antonioni, which are screening during the month of February. The video would be used to feature different directors each month in the same style and context as the Michelangelo Antonioni one shown.